David Shankman
David works closely with his clients, leveraging customer/consumer insights and needs to build effective business strategies. He is firmly committed to developing a deep understanding of his client’s businesses to help them deliver profitable growth.
David has over ten years of Brand Management experience with leading Packaged Goods companies in both North America and internationally, including Kraft Foods and Johnson and Johnson. He also has almost 10 years of experience in Management Consulting. His specialties include consumer segmentation and growth strategy, brand and portfolio strategy, brand architecture and management, channel strategy, marketing strategy, new product development, and scenario planning.
David received his Masters in Business Administration from the Wharton School at the University of Pennsylvania and completed his B.S. in Business Administration from the State University of New York at Albany.
