Jordan Bayless
Jordan Bayless works closely with various client teams and offers valuable understanding of the market place to help his clients make better informed decisions. He fully dedicates himself to a thorough understanding of unmet needs and presents detailed strategies for profitable growth.
Jordan’s areas of focus include marketing research, marketing strategy, customer experience, and segmentation. He is responsible for leading a client delivery team that serves several of OSG’s top accounts.
During his career, Jordan has delivered many projects for clients in the Business to Business, Consumer Durables, Entertainment, Consumer Packaged Goods, and Healthcare industries. His experience in healthcare includes working in such categories as insomnia, virology, neurology, metabolic syndrome, mental health, medical devices, and oncology.
Prior to joining Optimal Strategix Group, he held various US based and foreign based positions in large international corporations as well as small businesses. Just before moving from the client side to becoming a consultant, he was responsible for creating and leading a team focused on customer experience improvement for a large international airline.
Jordan holds an M.B.A. from Thunderbird, The American Graduate School of International Management, and a Bachelors Degree in Commercial German and Business Administration from Weber State University.
