About the APAC office
OSG’s Asia-Pacific office is located in Bengaluru (formerly, Bangalore), India. The office opened in January 2011 to focus on bringing in global transparency by working with global clients that require understanding of growth opportunities and customer research needs in Asia-Pacific as well as to provide growth consulting to companies established in Asia Pacific looking to grow across global markets.
Economic trends clearly point to countries in the Asia-Pacific region as the opportunities for the future. As companies around the world look for the next “big” opportunity for topline and bottomline growth, Asia Pacific becomes part of their strategic plan. OSG is well equipped to help its clients identify opportunities, refine their strategies and specifically develop growth initiatives for the success of the organization. Right from innovation and new product development to market segmentation and brand performance tracking, team OSG’s Asia-Pacific office in Bangalore understands the local market, customer insights, and trends relevant to doing business here in addition to bringing a deep knowledge of the product categories and business environment necessary to help our clients succeed in this changing and fast paced environment.
OSG’s office in Asia Pacific works across diverse set of industries from life sciences (including pharmaceuticals, biotechnology, and medical device companies) to consumer goods, services, and business-to-business products.
Vision and Goals of the APAC office
OSG prides itself in helping our clients see their vision of growth by obtaining a deep understanding of their customers, and their needs. We have developed breakthrough validated methodologies and market analytics that allow us to help our clients develop innovative new products and services, and to target and communicate the right customers, and understand the success factors that would drive profitable growth.
CEO message: OSG’s innovative methodologies provide our clients with the guaranteed approach to identify and sustain growth opportunities. For a long time now, global companies have seen failure rates in excess of 80% of all new products and services launched. In rapidly growing markets like Asia-Pacific countries, there is a greater need to ensure that new initiatives are made successful. With intense competition in these markets from both local and global companies, failure is not an option. OSG’s methodologies helps our clients find those successful growth initiatives from developing new products to ensuring that the pricing of products and services match the value add offered by the solutions, OSG ensures development and flawless execution of growth strategies. We believe our fact-based approach will greatly improve our clients’ batting averages.
Executive Director and Country Lead, Surendranath Warrier – APAC : “The exponential growth in the emerging economies is a testimony to the fact that change is the only constant. Companies that will succeed and sustain in the future are those who embrace global transparency and judiciously invest in partners who can translate the voice of the customer into insights that help identify new and innovative products & services that are likely to be breakthroughs in the minds of the customer. OSG’s structured approach is anchored in fact-based insights that help clients understand the market and customer, refines their marketing strategy and supports strategy operationalization to ultimately build and strengthen the brand.”
APAC clients
As OSG scales up in the Asia-Pacific, we are establishing our thought leadership with clients who are looking for topline and bottomline growth and who may be looking to build innovation, create opportunities and develop a pathway for organic growth through a portfolio of products and services.
