Optimal Strategix Group Founder and CEO R. Sukumar would like to say: “Congratulations to all the companies on this year’s Inc. Magazine list. Congratulations to our customers, employees, and collaborators for their dedication, hard-work, and support of OSG. In tough economic times, innovation is an important part of every one of our client’s growth story.” Sukumar continued, “OSG is proud to be able to differentiate ourselves by offering methodologies to understand the mind of the customer, technologies for understanding and improving customer experience, and strategic consulting to support profitable growth.”

OSG placed in the top 500 of the list at #415 nationally and #4 in the Philadelphia region. They were the second fastest growing market research and consulting company in the country over the last three years with growth measured at 713%, at a time when many companies’ revenues were contracting during the recession.

“OSG continues to provide guidance to our clients on profitable growth through new product or service innovations and efficient and effective marketing and sales strategies.  We are very excited to be named as one of the nation’s top entrepreneurial firms, by a leading authority on entrepreneurship, Inc. 500 magazine,” states Sukumar.

OSG is looking forward to their own future growth while providing valuable insights for the profitable growth of their clients.

OSG will be attending the Inc. 5000 conference and Awards Ceremony in Washington, DC September 30—October 2, 2010. All Inc. 5000 awards are listed on www.Inc.com.

This paper shows the challenges faced and solutions used to develop an effective launch strategy for a medical device that falls outside the traditional treatment paradigm.  The paper demonstrates the application of an advanced research methodology and unique approach for understanding preferences and unmet needs of the different stakeholders in the value chain.  An integrated perspective of patient, physician and payers enabled the team to provide concrete, actionable recommendations for positioning, pricing, communications, customer targeting and product support plans.

The paper will be presented by Jordan Bayless, Vice President, Optimal Strategix Group, and Willy Hoos, Director of Product Development and Commercialization, Phillips Respironics.

The focus will be on industry trends, challenges in the marketplace and how to adapt to such changes. The conference agenda will offer three dynamic keynote speakers, along with general sessions, break-out sessions and panel discussions which has been selected from submissions for the Call for Papers along with a few invited speakers. The list of speakers is extensive and includes a dozen client/manufacturer contributors.

The 2010 Annual National Conference will be held at Disney’s Contemporary Resort on March 21-23, 2010. Registration and consultant fair packages are available here.

Understanding customer preferences and customer decision making is the key to developing new products, understanding how to segment and target the market and how to effectively communicate with customers. This presentation will cover new developments in measuring customer preferences. In the current economic environment, such robust measurement will allow market research to learn more from the results and utilize information to develop robust segmentation and messaging.

The conference will be held on February 1-2, 2010 at the Sheraton Parsippany Hotel in New Jersey.

for more information: www.pharmamarketresearchconference.com

Results discussed included:

• Knowing your segments and what is most important to them
• Knowing how to distinguish between profitable and high risk customer segments
• Identifying what drives customers to become truly dissatisfied
• Understanding product strengths compared to competition
• Making informed positioning and investment decisions 

The conference was well attended by representatives from major pharmaceutical and medical device manufacturers, as well as industry experts and thought leaders.

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Best in Market Research — Optimal Strategix for Video Gaming Segmentation

–press release by MarketWire

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