The American Marketing Association’s (AMA) Phoenix Chapter, a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide,held its 7th Annual Spectrum Awards event on Wednesday June 24th, 2009. A total of 30 campaigns out of 82 that were entered, received the prestigious AMA Spectrum Award for achievements in fields ranging from advertising to multi-cultural marketing to public relations. AMA expanded its entry categories to 29 with one best in show category, from last year’s 24, which provided professional marketers more opportunity to be recognized for their outstanding work.
Best in Market Research — Optimal Strategix for Video Gaming Segmentation
–press release by MarketWire
