Join us on February 1-2, 2010, as  R .Sukumar, Ph.D., President & CEO of OSG and Seenu Srinivasan, Ph.D., Professor of Marketing at Stanford University share their experience on New Developments in Customer Preference Measurement. 

 

 

 

Understanding customer preferences and customer decision making is the key to developing new products, understanding how to segment and target the market and how to effectively communicate with customers. This presentation will cover new developments in measuring customer preferences. In the current economic environment, such robust measurement will allow market research to learn more from the results and utilize information to develop robust segmentation and messaging.

The conference will be held on February 1-2, 2010 at the Sheraton Parsippany Hotel in New Jersey.

for more information: www.pharmamarketresearchconference.com