Would you rather make the right decision, or know if you made the wrong one?
The Importance of Growth
At Optimal Strategix Group, we believe in growth. Growth is critical because companies create shareholder value through profitable future growth.
The fundamental challenge facing organizations is that small mistakes can reduce potential and stifle growth. As a result, companies frequently use complex tools and processes to determine if they made the right decisions.
Most traditional approaches look backward by applying qualitative or quantitative research techniques to understand if an offer met customer needs. However, getting customers to explain what is most important to them is a challenge, so these approaches often fail to provide actionable insights.
At Optimal Strategix Group, we believe it is vital to understand customers’ unmet needs when creating a new product or service.
At Optimal Strategix Group, we have developed a better way.
Our methodology allows you to understand and quantify exactly what is important to your customers when they are making a purchase decision.
Our approach leverages fact based business insights to deliver the right strategic foresight.
Our unique, award-winning, leading edge research approach (ASEMAP℠) delivers a previously unachievable level of customer understanding and effectiveness.
- Superior results, even in targeted populations
- Robust understanding of customer decision making
- Greater accuracy of results, supporting clear business strategies
- Delivers a more specific, detailed plan for growth
Combining the results from ASEMAP℠ with our rigorous process, we can provide specific recommendations that will improve your success rate with customers and drive growth. This approach is appropriate for many activities:
- Innovation/New Product Development
- Customer Targeting
- Communication Development
- Brand Equity Monitoring
ASEMAP℠ has proven to be effective across a broad range of industries including: Healthcare, Consumer Goods, Entertainment, Technology, and Services.
We also provide an online interactive simulator that allows clients to create and evaluate “what if” scenarios.
This is an example of our approach applied to the drug development process.