Strategic Innovation
How do you create and manage new product portfolios?
A fundamental business challenge is creation of share-holder value through profitable growth. The current economic climate increases the importance of new products in achieving that growth. A recent report from The Conference Board indicates that “stimulating innovation” was the top concern of CEOs surveyed.
Most traditional approaches used to identify opportunities for innovation focus on current behavior. They typically apply qualitative or quantitative techniques to evaluate current offerings. However, understanding current behavior rarely provides insights that generate breakthrough products.
Partnering with leading academics, we have developed a rigorous process to understand, quantify and validate customer preferences with greater accuracy. Our focus on unmet needs helps to identify a strategic pipeline of innovations – both breakthrough and those adjacent to the core, avoiding the innovator’s dilemma.
We transform innovation from a hit-and-miss, high-risk activity into a disciplined and fact-based process that uncovers product and service opportunities to deliver sustainable growth.
ASEMAP℠, our proprietary, award-winning research methodology delivers a previously unachievable level of understanding of the customers’ decision-making process.
- Superior results, even in targeted populations
- Robust understanding of customer decision making
- Greater accuracy of results, supporting clear business strategies
- Delivers a more specific, detailed plan for growth
This graphic illustrates how the methodology prioritizes specific improvements to identify growth opportunities
Identification of the most important unmet needs provides clear direction for the creation of a pipeline of customer-focused innovative solutions.
The predictive validity of our research, coupled with the collective expertise of our consultants, provides the foresight to create and manage rapidly expanding portfolios of new products and services.
